Kim Cruickshanks

This article is a part of our encyclopedia, and is editable by you. Edit ➜

---

Kim Cruickshanks is an American entrepreneur. Kim started Cooking Gift Set Co. in 2016.^[1]

Career

Early Career

No early career info added yet...

Cooking Gift Set Co.

Kim started Cooking Gift Set Co. in 2016. They detail the beginnings of their company in their Starter Story interview: ^[1]

Q: How did you get started on Cooking Gift Set Co.?

In 2012 I launched my first business, Fuze Branding, where I specialized in brand design and photography for small businesses. After 4 years of working with entrepreneurs, I started to realize that scaling such a highly skilled service was extremely difficult. There weren't the profit margins to hire another senior design without sacrificing my own income. And if I was sick or took a vacation, I made zilch. I wanted the freedom and flexibility that came with a scalable business model. One where the ROI for my time was more than just a one-time payment.

In 2016, I sat down with my best friend, Kim Hoffman, to brainstorm how we could use our personal strengths and interests to build a scalable business. We were always swapping recipes with each other, so the idea for our first kit came from our mutual love of cooking.

Customers don’t care about your product, they care about what it can do for them. We show our customers what it's really like to cook with one of our kits. We appeal to their taste buds, by showing mouthwatering food photos.

We started on Amazon because we didn’t want to worry about marketing or fulfillment operations. With 2-day shipping, Prime was becoming the perfect resource to buy last-minute gifts, but we noticed that the majority of products looked like crap. Knowing that design was our strength, we saw an opportunity to create a cooking experience that someone would be proud to give. We knew investing in packaging and design could create a lot of perceived value, especially compared to other products on Amazon.

Source ^[1]

References

Contributors

Contributors to this article:

• Pat Walls, Founder @ Starter Story
• Wiki Updater