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Kevin started Annmarie in 2009. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Annmarie?
We didn’t necessarily start out seeking to start a skincare company, it’s just something that sort of happened. It’s a pretty messed up industry. The dirty little secret in the skin care industry is that many companies are not required to fully disclose all of the ingredients they put into their products. The proof? You don’t have to go much further than the FDA website. According to the FDA, “It is the manufacturer's and/or distributor's responsibility to ensure that the products are labeled properly.” So what this means is that the skin care industry is currently not required to fully disclose all of the ingredients in their products. So we really wanted to change it.
The most learned is from the direct response from people.
It all started when Annmarie and I traveled across North and South America on a two-year journey to track down the best natural care products and protocols to share with our YouTube viewers. One question that we would always get asked was, “Annmarie, what products do you use for your skin?” We combed through our cupboards examining the labels and were horrified that there was nothing met our standards. Shortly after our trip, we decided to find a product line that we could recommend.
We began talking to skincare company owners but weren’t always impressed with their ingredients or results. Just as we were about to give up on our quest, Annmarie walked into a small spa in Patagonia, Arizona. The esthetician there introduced her to a line of skincare, unlike anything she had ever known. After more than six months of searching, here, at last, was a product line they could recommend.
Annmarie contacted Bunnie, the owner of the skincare line. She was an herbalist and a chemist, who had been formulating organic skincare products for over 30 years, using herbs and extracts straight from nature—in their finest and purest form.
Unfortunately, her products are sold only in spas. But after finding a line so closely aligned with our values, we couldn’t just let it go. We went to Bunnie, to see if she would help us bring a natural skincare line to the wider public and she happily agreed.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater