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Keegan started w.o.d.welder in 2013. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on w.o.d.welder?
Like many entrepreneurs, my backstory has little to do with business.
Although I believe I’ve always had a business mind, I never took any business courses in college and quite frankly, never planned on attending college in the first place.
I was in and out of trouble during high school and ended up spending some time in jail/rehab after graduation. When I was released, I started to put the pieces of my life back together and decided to go to a two-year community college to study Phys. Ed. and play baseball.
Things went well at the two-year school in both academics and athletics, and I ended up transferring to a D1 school to continue my education and baseball career. To my own surprise, the academic aspect of my life was going great, but the athletic program wasn’t a good fit, so I decided to move back home to start my life with my girlfriend (now my wife). I ended up with an Associates Degree in Phys. Ed./Exercise Science and a lot of free time.
We joined a Crossfit gym, and that’s where w.o.d.welder started.
The year is 2013, and my wife and I have been doing Crossfit for about a month or so before the inevitable happens - I rip my calluses open trying to push for more reps on the pull-up bar. It was horrible. I'd like to think of myself as a decently tough guy, but man, having the deep tear of a callus that has been ripped off was super painful and something I never wanted to experience again.
I was immediately given care recommendations but couldn’t find a product or system that was effective and natural enough to my liking. We have some skin care professionals in our family who suggested we make a product of our own to fix the callus tear problem within functional fitness- so we did!
Contributors to this article:
- Pat Walls, Founder of Starter Story