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Katie Did What
Katie started Katie Did What in 2012. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Katie Did What?
I just mentioned having kids, but it never hurts to talk about them again! We’ve got 3 kids who as of May 2020 are 1, 4, and 6. Never a dull moment! I initially started my blog almost ten years ago as an outlet. I loved writing and just used it as an online journal. Pretty much my mom was my only reader for the first year!
I ignored Pinterest for way too long, I slept on Instagram too! The later you get into a new platform, the harder rapid growth is!
Around that same time, I started, my husband started a coupon and deal blog. He began making some money there and was really learning the ropes of monetization as I was growing my own audience.
After each of us working on our own blogs for about a year, we came to the realization that my audience was growing much faster, and that putting our focus there was the right move. So Zack started phasing out the work on his blog and really dove into mine.
We had no background in any of this. No web design, no advertising, no SEO, no marketing, nothing. Everything we’ve learned, we have learned as we traveled through this process.
So Zack learned web design and SEO. From there, we applied what he learned about affiliate marketing with his other blog. Soon enough, we started seeing results on Katie Did What. Organic Google traffic was coming to posts with affiliate links- earning us passive income. This was our “aha moment” so to speak. We realized that we could really make this work as a full-time job.
It wasn’t long after that we decided to quit our jobs. We worked at a restaurant for a combined 16 years, so leaving wasn’t a decision we took lightly. Fortunately, we didn’t have kids yet, so we were more comfortable taking that financial risk.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater