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Katie Goes Platinum
Katie started Katie Goes Platinum in 2018. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Katie Goes Platinum?
I started my blog in 2018 after I decided to embrace my gray hair.
I dyed my hair for over 25 years, and by 2018 my hair was horribly damaged. It really only looked good for a few days after dyeing.
I spent years thinking about ditching the dye and letting my hair go gray, but I was worried about looking old, or like I’d “let myself go.” Finally, I had enough of the constant chemicals, the cost, and the upkeep, and I decided I would stop dying my hair.
I joined some Facebook gray hair support groups and noticed that a lot of us had questions, but couldn’t find our answers online. So I decided to start a website that would be a “one-stop-shop” for women with gray hair where they could find the information and products they needed.
Up until the point where I started Katie Goes Platinum, I felt thwarted in my career. I had studied art history and photography, but couldn’t make a great living from them.
So I’d spent years in office jobs. They paid well but weren’t personally fulfilling.
In 2015, my husband got laid off, and our older son almost died from a mystery illness. The bills started piling up, and we started looking around for other ways to bring in income.
Jen Sincero’s book, You Are A Badass at Making Money inspired me to start thinking about blogging as a viable side hustle option. It seemed perfectly suited to me since I could do it from home, after work, and the start-up costs were fairly minimal.
I came up with two different blog ideas, but neither of them panned out. I wasn’t excited enough about the topics to write about them frequently enough to earn income.
But once I decided to go gray, I became obsessed with the topic of gray hair, and found that I LOVED writing about it! I knew the blog would be a success within a couple of months of starting it because my traffic took off pretty quickly.
Once I started this website, I realized I’d finally found something I loved to do that could also make money. At age 53, I’m finally tapping into that entrepreneurial spirit that I always knew I had; it feels great! And I can finally use those writing and photography skills that I honed in college.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater