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Karl started Draft.dev in 2020. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Draft.dev?
At the beginning of 2020, I was starting to feel bored. Don’t get me wrong, I loved my job, but I didn’t feel like it was pushing me out of my comfort zone. I worked for an early-stage tech startup, and when Covid-19 hit, the engineering team went down to half-time to save money. With a little extra time on my hands, I started to think about what I might want to do next.
> Be careful about listening to experts. Experts forget what beginners don't know, so they skip things that are obvious to them. I’m not saying you should never listen to experts but don’t assume that everything that worked for them will work for you.
Jim Collins - the author of Good to Great - presents this idea called The Hedgehog Concept. The idea is that your business should be at the intersection of something you’re passionate about, something you’re the “best in the world” at, and something that drives your economic engine. This framework helped me eliminate many weird (and likely unprofitable) business ideas off the bat.
The problem was that I didn’t feel like I was ever going to be the “best in the world” at any one thing. Like a lot of entrepreneurs, I am deeply curious and not obsessive about details. I tend to float around and try a lot of things out.
Fortunately, I had read Scott Adams’ (creator of Dilbert) How to Fail at Almost Everything and Still Win Big. In the book, Adams introduces the idea of “skill stacking.” He says that it’s almost impossible to become the best in the world at one specific thing, but that it’s very possible to be in the top 25% of people at a unique combination of two things.
This led me to consider my skills. I had been a software engineer for over eight years, and I had always enjoyed writing. A few companies had paid me to write for their blogs in the past, so I reached back out to them and started to explore technical blogging as a business.