Karen Lee


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Karen Lee is a Canadian entrepreneur. Karen started Leze Apparel Inc. in 2018.[1]

Karen Lee, founder of Leze Apparel Inc.Karen Lee, founder of Leze Apparel Inc.

Company

Leze Apparel Inc.

Career

Early Career

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Leze Apparel Inc.

Karen started Leze Apparel Inc. in 2018. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Leze Apparel Inc.?

It started with a phone call in 2017.

Tanya called me in utter excitement and declared, “I’ve been inspired by your homeless style.”

“Okay, that’s rude,” I replied. “But go on.”

Truth is, she wasn’t wrong. I was known among my friends to wear pajamas in public; but not the silky, elegant ones. We’re talking about cotton, Superman pajamas. At the time, both Tanya and I were dabbling in start-up projects looking for the idea that spoke to us. So we thought to ourselves, “Why don’t we create a clothing line that’s comfortable, presentable, yet sustainable for our hectic lifestyle?”

> After crowdfunding US$250,000, we realized that other people wanted to wear pajamas in public, too.

At first, I was apprehensive about the idea. Neither of us had fashion design or retail experience. I didn’t even see myself as stylish. But after talking it through, it wasn’t about fashion for us, but creating comfortable living through recycled garments as our vehicle.

From there, we spent the next 3 months spending hours talking until we would fall asleep on the phone. It was the first time in our lives that we had an idea that resonated so profoundly, that it made all other projects insignificant.

We had just closed down a business project that we lost money on, but taught us a priceless lesson — never buy inventory that you haven’t figured out how to sell. Slightly scarred from excess inventory that sat in my garage, we decided to launch our first product on Kickstarter to validate the idea. After crowdfunding US$250,000, we realized that other people wanted to wear pajamas in public, too.

Source [1]

References

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