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Justin started Empire Flippers in 2012. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Empire Flippers?
We originally started out as an outsourcing company in the Philippines that helped businesses in the USA with various administrative tasks, but when we lost one of our main clients we had to find a way to fill our team’s hours.
So, we heard about this whole niche site thing and had our staff start creating micro niche sites monetized with Adsense. If you’re not familiar with the term, niche sites are usually just small sites that are talking about a specific thing. Usually, they’re heavily informational based (Ex: How do you stop snoring?) but can also include product reviews. Most of them are monetized either through Google Adsense or Amazon’s affiliate program, or a mixture of both. We blogged about the whole journey and soon started selling the sites we made.
Though we had a lot of success with this, not all of our sites turned into successes and we had our fair share of failureas well. Overall, we succeeded more than we failed and when we started selling the websites our team was making, we ran into something VERY interesting to us.
A lot of people in our audience who also had sites came to us asking if we could sell THEIR website in exchange for a commission.
We thought… well isn’t that an interesting idea?
Soon we rebranded completely to Empire Flippers and went into the brokering field full time.
As far as me personally, I came on board with the company in 2016. My background is pretty varied but most of my career before Empire Flippers was in the oil fields in Alaska.
However, I’ve always been obsessed with internet marketing and I saw in Empire Flippers something truly exciting - a product that could literally change someone’s life forever whether they ended up buying or selling a business through us.
This is still at the core of my enthusiasm for the company. I’ve seen so many stories, met so many people, whose lives have changed dramatically because of our service. It’s really inspiring.