Julie New

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Julie New is an American entrepreneur. Julie started Be Activewear in 2014 and is based in Newcastle, Australia.[1]

Julie New, founder of Be ActivewearJulie New, founder of Be Activewear


Be Activewear


Newcastle, Australia


Early Career

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Be Activewear

Julie started Be Activewear in 2014. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Be Activewear?

I started Be Activewear because there needed to be a place where if you were a size 6 or 26 and you wanted to wear bright pink tights, go out, get them and OWN IT.

After a successful corporate career I found myself being a single mum, relocating and working part time, all while completing my MBA. During this time I knew I wanted to start my own business so I could have more control on how I spent my time.

My definition of success also changed. No longer was it about climbing the corporate ladder, but it was more focused on how I could spend time with my son while her was young and still achieve my personal goals.

I decided I would start a business… though had no idea what I would do. After talking to my 2 sisters one day I decided I would start an online Activewear store - specialising in affordable Australian brands.

I love supporting women on their journey of being confident in their own skin and at the same time supporting amazing Australian brands. We now stock over 60 brands, making it one of the best online Australian Activewear & Swimwear Shopping destinations.

Having never started a business it was a huge learning curve to get it going (and in a short period). But I was determined to make it work.

Source [1]



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