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Julian started DULO in 2017. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on DULO?
We were aware of some companies in the US that have started to create formal wear from performance fabrics and were super interested in the product, but shipping costs and import duties stopped us from purchasing.
Both for me and Marin that idea somehow stayed in our minds as a product that we want to have and use, being fans of dress shirts, but not big fans of the hassle involved in caring for one.
So, during a trip back to Bulgaria, Marin ended up at a presentation about apparel manufacturing and decided to share the idea of using our home turf and all of its traditions and expertise in tailoring and create the product we wanted, AKA scratching your own itch :)
As soon as he shared it with me, it immediately resonated and we started planning how to approach it and see whether we could make those type of garments in Bulgaria.