Juan Pablo Tejela
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Juan started Metricool in 2016. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Metricool?
Both my wife and I are software developers. We decided to start building software that helps bloggers understand the results of their content and its impact on social media. My wife had experience as a blogger and for me, digital marketing is one of my passions, as well as Internet businesses. At the time, I had 14 years of experience in software development with different companies and I felt confident that it was time to build our own project.
My way of managing the business is quite conservative and prudent, I often question whether or not I should have taken a more aggressive path when it came to investments and funding.
It all started as a side project because we both had our respective jobs. Metricool was initially offered at no cost as an experiment. However, in a short time, between 4,000 and 5,000 people had signed up, which encouraged us to make the jump and test a new business model based on a Premium subscription. We included some professional features focused on social media managers and the results were promising. Six months later, we reached a monthly recurring revenue of $3,000 which was the final push to help us decide that it was the right moment to dedicate more time to the project, quit my day job, and start building a team to boost the growth.
The business started with $10,000 that we had earned during the first few months of Metricool. We contributed an additional $10,000 from our family savings and $30,000 that my mother lent us. We wanted to avoid external financing (such as Venture Capital or Business Angels) because with 50k and some recurring revenue we could proceed even if it was a little slower at first.
As we moved ahead, the idea was to build 3 teams: Digital marketing, customer support, and product development & programming.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater