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JP started Phone Loops in 2014. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Phone Loops?
As a graduate of the University of Sherbrooke in mechanical engineering, I worked for six years as a consultant in several industries, applying my knowledge and skills in design, manufacturing, and organizational performance. I also taught part-time in college for about five years during the same period.
I ended up with an expertise in product development and project management. I had never operated a business before Phone Loops, and I started it slowly while working other jobs. It is my first entrepreneurial attempt, but definitely not my first business idea.
I had - and still have - hundreds of ideas for products in mind… You may wonder then why the Loop is the one product that actually made it through all the hoops…
Let’s say I’ve got quite the butterfingers when it comes to handling smartphones — I accidentally broke more than my fair share of screens over the years, whether I was using a case or not.
After a while, the bills started stacking up, and the frustration that came along with it.
In 2013, I set out to find a solution to that very annoying problem of holding onto my phone.
Little did I know - attempting to save my frustrations and money on costly repairs ended up turning my life upside down and giving myself my own full-time job.
So while I was visiting a friend in Montreal and having a beer at the local pub, I took a straw and squeezed it between my phone and its case to act as a kickstand.
It worked. There was a spark in my mind at that moment.
I realized that the problem was not the user, but the phone itself: too light, too thin, too slippery, too expensive and valuable to drop over and over.
How come those $100 point-and-shoot cameras come with a wrist strap and our expensive smartphones don’t? There’s a whole industry behind screen repairs that can get away with charging you $500 for a glass repair…