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Josh started SNOW in 2017. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on SNOW?
Before I started Snow I used to have a couple of friends who were dentists and when I used to go to my dental appointments I would ask them what's missing the oral care space.
After doing my research I figured out that there wasn’t an oral care platform that primarily focused on their consumers’ cosmetic appearance. Now we’re creating our own toothpaste, mouthwash, and breath spray. I wanted a company that offered everything that a person needs to look and feel good.
When I noticed the gap in the oral care market I jumped at it, I knew this would be a company that will still be here in 50 years. Other companies in our space failed to realize that their consumers’ tastes and values have changed and people value a brand that speaks to them, so that what I set out to do.
My team and I since the beginning have always listened to our customers to improve our products. We have spent millions of dollars improving all of our products and ensuring quality manufacturing. Not only that, we started using macro-influencers to make a more impactful and personal connection with our customers and started the conversation of teeth whitening.
(My first roles that I recruited for was fufillment and customer service. Since we’re a 24 hour business we need to have customer service personnel to help customers answer any questions they might have about our product. Fulfillment is also very important because we need to have a steady supply of products for our customers. We don’t like to keep our customers waiting! )
Contributors to this article:
- Pat Walls, Founder @ Starter Story