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Joseph started Choast in 2017. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Choast?
When we first started we would go to the mall and we would walk around looking for blank clothing store outlets like American Apparel. It was a learning experience grabbing different samples at a time testing different blends and quality. It was troubling at first to find a supplier that could help us because a lot of them required a large MOQ to start. After persistence, we found a great supplier that was able to deliver on the quality that we needed for our brand Choast.
We spent years taking our time finding the right suppliers that we’re able to deliver the quality products that we dreamed about bringing to the market. Choast was becoming a catchy word among the “stoner community” so we thought why not build a brand around it. The culture of Choast started building quickly around Toronto and now we are focusing on bringing it to the rest of Canada and the world.
A few moments where we knew we were on the right track is when random people at the local store or walking by will point out something on my hat or shirts recognizing the Choast brand as well as large Instagram accounts such as WorldStar taking notice of our account.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater