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Joel started GoEdison in 2015. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on GoEdison?
GoEdison was founded because my partner and I saw a major need in the small business realm for better marketing. This was at the time when marketing agencies were popping up everywhere and charging smaller businesses large retainers with getting them very little return.
Too often we want to get a little too creative with our new services. Do what works and do what’s simple when you first start out.
Three years prior I had launched two other smaller agencies get off the ground and make a ton of money. The problem was, I wasn’t truly invested in those companies. I was as a key employee, but nothing more than that. So instead of helping others get rich quickly, we knew we could provide a better service and overall client experience and make it our own thing versus working for someone else.
My timing for starting GoEdison was ideal. I was newly married and only making $40,000/year working for these other shitty agencies. I also only had a mortgage with almost zero debt, which helped. I knew to supplement a $40k/annual income wasn’t impossible and if I didn’t jump ship and start my own thing now, I was never going to do it. I’m a firm believer you have to jump ship early on, before making too much money, to actually have your business make sense.
At the end of the day, GoEdison’s model made sense to me. I knew small businesses needed help improving their digital marketing. I knew how to do that and I already had experience selling it. So that’s what we did. We created a business that serviced that need.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater