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Sacramento, California, USA
No early career info added yet...
Joe started US-Mattress in 2003. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on US-Mattress?
My journey to becoming an entrepreneur began while working at one of the Big Three auto companies in Detroit. I was a low-level white-collar employee for over 10 years. I had a wide variety of jobs working in sales, service, product planning, and other staff positions. I was able to learn a lot but also became very frustrated trying to get ahead. My performance reviews were always good, but I was not moving ahead and it really bothered me.
The other thing about working at the auto company was that I could do my job in about 2 hours a day. So I could keep my performance up at work when I decided to pour myself into the online business out of my basement. It was important to me to keep a safe steady paycheck while trying to get my business off the ground. My first online business was an online appliance company. There was nobody selling appliances online at that time so I was the first. Basically, I worked with a retailer as a partner to put up products on a website I built and they started to sell.
Nobody wants to shop at a bad retailer and consumer reviews will let people know if you can be trusted.
I was able to leave my day job in a few years and the appliance business led to the mattress business.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater