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Joe started Mythic Markets in 2017. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Mythic Markets?
I was born and raised in the Bay Area (California), and studied Psychology at UCSD. Professionally, my background is in product management and business development at startups of all stages. I also worked in venture capital for a few years prior to starting Mythic Markets, which was a rare opportunity to work with amazing partners and experience life on the other side of the table.
If you’ve kept up with the growth of Comic-Con, Marvel, esports, and nostalgic games like Pokemon, you know that pop culture fandom is stronger than ever. As a result, some of those comic books and trading cards you loved as a kid has become pretty valuable.
> Don’t become an entrepreneur because you want to make a lot of money. It’s hyper risky and the vast majority of businesses fail. Do it because you’re obsessed with solving a deep problem that you’re extremely passionate about.
For me, it was Magic: The Gathering collectible cards. I collected for 8 years, but it only took a few minutes for someone to steal my car, along with my Magic card collection. Many of them have appreciated more than the stock market, gold, and real estate over the past 10 years. Today, those stolen cards would be worth over $1 million.
Flash forward to the fall of 2017, when the excitement of blockchain, ICOs, and cryptocurrencies was reaching its peak. A buddy and I were sharing experiences about co-investing in high-end Magic cards and brainstorming startup ideas that might work in the new decentralized world. We arrived at the idea to tokenize cards like the Black Lotus, which would allow them to be fractionalized and traded like crypto or stocks. Magic cards have long been traded like unregistered securities, so it made sense to adapt the concept.
When the bottom fell out of the crypto market in 2018, I thought it might be a better idea to follow a more established regulatory framework using securities.
Taking delivery of our very first asset - the BGS 9.0 Alpha Black Lotus