Joe Johnson

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Joe Johnson is an American entrepreneur. Joe started VADE Nutrition in 2016 and is based in East Lansing.[1]

Joe Johnson, founder of VADE NutritionJoe Johnson, founder of VADE Nutrition


VADE Nutrition


@Joethevadeguy (286 followers)


@Joethevadeguy (1K followers)


Early Career

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VADE Nutrition

Joe started VADE Nutrition in 2016. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on VADE Nutrition?

I’ve been an entrepreneur and athlete my whole life.

I wrestled for Michigan State University and was actually the captain of the team. I got my degree in finance and I landed a job as a wealth management financial adviser for after graduation, which I turned down to go into full time athletic ministry at Michigan State.

My wife Megan was a cheerleader from the University of Arizona. She moved to Michigan and we got married after my junior year of college and shortly after got pregnant with our son Noah. Just like us, Noah was determined to conquer every obstacle, so he tried to get out early and Megan’s water broke at 29 weeks. This happened a week before my finals week. I had been working on some business ideas in the fitness and nutrition market and while we were in the hospital talking about how messy my car was with powder and tubs everywhere we thought of this solution.

We immediately knew this was what we needed to do. I turned down my job and started working on this full time while sitting beside Megan’s hospital bed. That really set the stage for us to know that we were going to be able to make it through any trials we faced. We had no money and no idea how we were going to make it through, but we were determined that nothing could stop us.

Source [1]



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