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Jim started MustHaveMenus in 2006. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on MustHaveMenus?
The idea for MustHaveMenus was a simple one: to replace aging desktop publishing tools with a menu design tool on the web. We also envisioned a wide selection of templates that would make it easy for restaurants to establish all of the cornerstones of marketing: strong branding, strong communication, consistency, etc. We started with a more general market approach, testing different markets to see which were the most receptive and in need of online design. Wedding invitations were a strong one as were church programs. Both of those turned into standalone businesses on their own. But the one that got the team excited, because of our passion for restaurants and great food, was MustHaveMenus.
I can’t say it was an overnight success. The technology risk in this business is very high. Browsers simply couldn’t handle graphics and text placement well in the years before 2010. Our first true editor was available for restaurants by 2009, and we were the first on the web to do so. But this editor still had a lot of problems managing graphics like food photos and logos. Despite the challenges with the software, restaurants still rushed to join us as the power of work-from-anywhere and quick edits online proved appealing.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater