This article is a part of our encyclopedia, and is editable by you. Edit ➜
No early career info added yet...
The Budget Savvy Bride
Jessica started The Budget Savvy Bride in 2008. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on The Budget Savvy Bride?
I launched The Budget Savvy Bride in May of 2008, shortly after becoming engaged. I was working in my first post-grad job as a graphic designer for a marketing company that produced wedding magazines and bridal shows. Between my day job and planning my own big day, I was fully immersed in the world of weddings. I quickly realized that the entire wedding industry seemed completely focused on a certain image and scope of a wedding day– and it was an idea that seemed completely out of reach and unattainable for me.
> Be willing to try new things, jump aboard new social platforms, engage with your audience in new ways. Don’t put all your eggs in one basket, and diversify your revenue streams and your traffic sources.
Most publications and magazines really seemed to assume that couples were working with these gargantuan budgets for their wedding celebration, with the cost of the supposed “average” American wedding rising each year. It just didn’t sit right with me.
I was always a creative person– I loved to write and craft and create. So I decided to start a little online blog to keep track of my wedding planning progress and document any creative ideas I stumbled upon along the way. With my graphic design degree and journalism minor, it all came quite naturally for me. I truly started the site out of genuine interest and passion for putting together a beautiful wedding day on an affordable budget-- one that was far less than an annual starting salary. And it turned out to be a good thing because I ended up getting laid off from my day job that same year.
You could say I was in the right place at the right time because with the Great Recession happening in the United States, many brides could relate to the challenges I was facing. The blog project and helping other people who were going through similar experiences became my silver lining. So I set out to make the site into an incredible resource to help couples who didn’t want to spend a fortune to have a nice wedding. The site grew organically over time and was soon attracting thousands of readers each day throughout the course of my engagement.
Post-wedding, I was advised by a close friend and business mentor to turn my passion project into a business. She really encouraged me to see the value I was offering and create a plan to monetize and grow the site into a company. Luckily for me, the website had very little overhead and I was able to reinvest much of the money I was making back into the business. I did eventually get another job, which offered me the stability I needed while I grew the website. Ultimately, the site grew to the point where I felt it could sustain me full-time, so I left my job to focus fully on The Budget Savvy Bride in 2013.