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Jesse started Pressa Inc. in 2015. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Pressa Inc. ?
We started the project in college when we noticed class-mates flavoring their water naturally with lemons and limes. One of our roommates complained that she wasn’t getting much flavor and often disposed of the fruit at the end of the day. So we went to work creating concepts for how we thought the product would function and look.
We had absolutely no background in plastics and for this reason. Jesse’s background was marketing, Lukes was manufacturing and Mason graduated from Toronto Film academy. Our product is quite complex and was difficult but once we got it dialed in we’ve been able to repeat the manufacturing process perfectly. After our first concept, we validated the product by running a successful Kickstarter campaign. Our campaign wasn’t pretty but it did the trick and we reached our goal of 35k.
> In our Kickstarter campaign, we underpriced the product. People on Kickstarter expect to pay slightly more to be the first to own a product, if we were to have done this again I’d price the product higher.