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Jeremy started Nourishing Brands in . They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Nourishing Brands?
My wife and I used to be lawyers in NYC, and we really wanted to find something new to do that we were passionate about (not law). And we’d started eating a low carb Paleo diet over 10 years ago to lose weight and improve our health. We were only in our 20s, but switching our diet made a huge difference for being able to not gain weight, and also for my wife’s digestive issues and an autoimmune condition. Plus, we both felt a LOT more energetic - so we were pretty passionate about nutrition.
Jumping on a trend definitely helps, but you often need to be in the thick of things to see those trends coming.
That’s why we initially thought of the Keto Summit in 2016. We noticed that keto was becoming popular, and we had already released a popular keto cookbook. We suggested the idea of a summit to one of our friends, and he loved it.
So we partnered with him and created a digital event where we interviewed some of the world’s top doctors, nutritionists, athletes, and keto bloggers. Some of the big names included Dave Asprey, Dominic D'Agostino, Prof. Thomas N. Seyfried, Ben Greenfield, Mark Sisson, Robb Wolf, Leanne Vogel, Maria Emmerich, and around 25 others.
Over 60,000 people registered for that first-ever Keto Summit in 2016, where they could watch the interviews free for 10 days. A large number of those registrants then went on to purchase recordings of the keto summit and also our keto cookbook.
At that point, we realized that while the summit was a fantastic way of introducing the keto diet to people, ultimately they wanted something tangible to help them with the day-to-day frustrations of what to eat.
Over time, we transitioned away from digital events and instead focused on cookbooks, evergreen courses, and meal plans. This also enabled the company to scale and reach even more people through paid media.
Contributors to this article:
- Pat Walls, Founder @ Starter Story