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Jens started FeedLetter in 2020. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on FeedLetter?
My dream is to have multiple small revenue channels that work independently, so if one dries up it does not affect my income much. Like the total opposite of the single income stream coming from a job.
the best thing you can do is to work on your mindset and decouple your self-esteem and confidence from the things you publish.
While publishing books, newsletters, apps, and websites I always faced the problem of getting feedback from my readers/users. So, I started to experiment in my newsletters on how to get more feedback ranging from the classic “reply to my email”, to open questions, or using surveys with various tools.
None of them really worked out. Especially in a reliable way.
Last summer, I joined a private community and one of the other members did have a simple self-coded rating system for his newsletter. I totally fell in love with it but realized something was missing too. Readers can’t write their thoughts back.
I combined the voting with a single follow-up question and build a version for my own newsletter. Suddenly my readers replied and I got to know what they like and don’t like, etc. 3 months later, I turned my own custom app into the first version of FeedLetter.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater