Jen Fox


This article is a part of our encyclopedia, and is editable by you. Edit ➜


Jen Fox is an American entrepreneur. Jen started Foxly Handmade in 2016 and is based in Albuquerque.[1]

Jen Fox, founder of Foxly HandmadeJen Fox, founder of Foxly Handmade

Company

Foxly Handmade

Instagram

@foxlyhandmade (2.19K followers)

Career

Early Career

No early career info added yet...

Foxly Handmade

Jen started Foxly Handmade in 2016. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Foxly Handmade?

I have been sewing and creating as a hobby and as a business since 2009, but my line of handmade bags under the name FOXLY Handmade began in earnest in 2016.

At the time, I worked full time as an interior designer at a commercial architecture firm, but I had an itch to have full creative control over a project from start to finish. I began making leather and canvas totes, block printed pouches, and all styles of bags. I developed the patterns myself, sourced materials, cut, stitched, marketed, and I developed a loyal following by carting those bags all over town to local shows (sometimes on a bike with a trailer attached to the back!).

Until I burned out. I was exhausted by the range of inventory that I was trying to keep up and weighed down financially by all of the supplies and materials I had to keep on hand to produce it. It was a pace I wasn't able to sustain, and all of my time was spent creating, and I had no brain power left to actually SELL. So I had to make a change.

how-i-started-a-3-5k-month-handmade-bag-company 2017 with my bike trailer set up at the local farmers' market

I had a notebook of handwritten records from all of the sales I had made over the previous several years. I sat down with those records at the beginning of 2019 and tallied up all of my bag styles and their sales numbers. Looking at the data, it was obvious that I had a one stand out product -- and it just so happened that it was the product that was the least complex to make, and the one I was confident I could scale when the time was right. I dropped about 15-20 bag styles from my line and focused only on making zipper pouches, which feature the illustrations of several artists.

> It's easy to fall down the rabbit hole and get distracted by shiny things. I did that for years before I realized I needed to simplify! Simplifying and focusing my business has also made it easier for me to say no to opportunities that don't align.

At first, I resisted the idea of getting rid of all of the styles of bags that I had become known for. I loved putting my creative energy into getting the details of a bag design just right, and it felt like I was throwing that hard work out the window. Looking back, paring back, and focusing on just one thing was the single best decision I have made for this business. It has freed up mental space and has reduced my overhead significantly. I couldn't argue with the data, and I am so grateful that I simplified my production and my product line for the sake of my own sanity (and profitability!).

Plus, I realized that by partnering with artists to create artwork for these pouches, I had the potential to exponentially expand my brand's reach over time and to continue to develop new collections without reinventing the wheel, since my core product is the same.

As a side note, I think it's important to mention here that this business is not able to provide a full-time income yet, though I am aiming for that for the future. I am very grateful to have a part-time university job that provides me with benefits and a small but consistent paycheck. I would recommend hanging on to some consistent income for as long as you can when you are just starting out unless you have a hefty personal savings cushion!

how-i-started-a-3-5k-month-handmade-bag-company

Source [1]

References