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Jeffrey started Food Fleet in 2012. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Food Fleet?
We started the food truck business in 2012.
We kept finding it very difficult to find locations to operate. We had a booker that we used to find our locations but fell short and we let her go. I took over our booking and found that most people did not want to book just one truck, not only that they were upset that most of the time the trucks didn’t show up or were late.
We learned the real need was not only helping the trucks but providing a turnkey service for the corporations. This was a game-changer for us, we were really struggling financially.
After a few calls, I started saying I was with the Food Truck Alliance and had as many trucks as they wanted. I knew I could because my partner Rudy was working most events every night and establishing a relationship with the owners of a large number of trucks. I did this to ensure we would be part of the mix, as well as make a little extra money booking the other trucks. What I learned is that most truck owners while passionate at what they did, had little to no experience working in a structured corporate environment. What we also did differently then most lots/events and companies booking trucks at the time was, if they didn't make money we didn't collect a commission.
I then put my 35 years of Food Service experience to work helping them with everything from food safety to insurance. We learned the real need was not only helping the trucks but providing a turnkey service for the corporations.
This was a game-changer for us, we were really struggling financially. Developing this service helped keep us afloat. At a certain point the services we provided far outweighed the need to continue to operate the truck financially. My partner and I decided to seek out contracts for locations to operate at. We secured with a lot of time, effort and energy, our first contract with the Navy to put trucks on bases. This was the launching point for us. We then used that to leverage other types of accounts from Universities to B&I, hospitals, and casinos.
Contributors to this article:
- Pat Walls, Founder @ Starter Story