Jeff Schattner


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*Jeff Schattner * is an American entrepreneur. Jeff started Lawrence Hunt in 2016 and is based in Detroit, MI.[1]

Jeff Schattner , founder of Lawrence Hunt  Jeff Schattner , founder of Lawrence Hunt

Company

Lawrence Hunt

Twitter

@lawrencehunt_co (10.8K followers)

Instagram

@lawrencehunt_co (8.22K followers)

Career

Early Career

No early career info added yet...

Lawrence Hunt

Jeff started Lawrence Hunt in 2016. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Lawrence Hunt ?

I’m a CPA by training and have worked in Finance my entire career, but my passion has always been in problem-solving and coming up with new business ideas. The idea for Lawrence Hunt came to me while I was a friend’s outdoor wedding during a sweltering 90-degree day. I wanted to enjoy the wedding, but all I could think about was how uncomfortable I was in my dress clothes, sweating my *ss off.

I went back to google to see what was on the market. This was around 2013 and the only options were traditional dress shirts that felt nice, but awful for hot/sweaty situations, sweat-shields (never wanted to try one), undershirts (even hotter), and these performance dress shirts like your lululemon/Nike long sleeve golf shirt. I got a few of the other performance dress shirts, and they were good for sweat, but they weren’t great for all body types, with a more silky look. And for someone in finance that needed to look professional, or for formal situations, they were not ideal. I needed something that combined the best of professional wear with the best of performance wear. And so...Lawrence Hunt Fashion was born.

how-i-launched-a-20k-month-sweat-free-dress-shirts-brand The Lawrence Hunt design

At this time, I was working in Corporate Accounting for a large automotive manufacturer. I didn’t have a background in fashion or clothing production, so I began to immerse myself in the field and meet as many people in the industry from manufacturers to designers to photographers in Michigan and the Detroit area that I could. I took a trip to the Magic trade show in Las Vegas and began to validate the idea. Working in finance, I felt I was an ideal avatar for the business and had an ideal audience at the office to gather feedback from. I wasn’t able to move as fast as I would like. My wife and I had our first child shortly before my “aha” moment. Needless to say, with a new child and a full-time job, it was a busy time. In mid-2014, two months after having our second child, I launched a Kickstarter as the final validation step.

how-i-launched-a-20k-month-sweat-free-dress-shirts-brand My basement in 2014, during our Kickstarter campaign

> Put yourself in a position to have a long runaway. If I had quit my day job when we first launched, I wouldn’t have lasted a year. It took four years for our patent to come through.

Source [1]

References