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Jeff started LEVDisplay in 2017. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on LEVDisplay?
I moved to Denver in 2011 after graduating from college and started working in software sales.
My goal was to pay off my student loans as quickly as possible and then start my own business. Entrepreneurship was always the end game, but I wasn’t sure about what business I wanted to start yet.
By 2014 I had paid off my $30K student debt and was feeling pretty burned out. I quit my job (I was working for a company called Autodesk at the time) and got a part-time bartending gig. I had worked in restaurants through college and knew that bartending was the easiest way to earn cash while figuring out what kind of business I wanted to build.
My first business idea was selling custom wood signs on Craigslist. Here are a couple examples:
It was a fun creative project, but I didn’t really see a way to scale since each sign was so unique, and the shipping cost could get out of control.
I stumbled across the Lyfe planter on Kickstarter back in 2016 and thought it was really cool.
After doing some research, I found that other people were building their own version of the levitating planter (this one is my favorite). I wanted to try and build something similar so I bought a few magnets on Amazon.