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Jean-Loup started Secret in 2019. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Secret?
Back in April 2014, I launched my first startup breaz.io with 3 co-founders. We basically built a copycat of Hired. Our product was a curated hiring marketplace for tech profiles (soft eng, data science, design, etc.). Companies were applying to candidates looking for jobs. Every hire made through the platform was generating around $6-8k in revenue. It took us 18 months to grow to $500K in revenue. We never raised funds. However, at the time we started, all of the cofounders added $1,200 each in capital. That was very little given our needs in terms of design, front-end development, etc. I remember my cofounder Edouard saying if only we could get special deals for software to save money! We did not want to be accelerated/incubated to avoid giving away equity, hence we did not have access to their perks programs.
> Define what you want to achieve and make sure all co-founders goals are aligned
Still, breaz.io got acquired by Hired in early 2016. 2 years later in 2018, we decided it was time to move on and go back to entrepreneurship. As we were looking for problems to solve, we remembered that pain we had in our first business and decided to tackle it and build a platform that would help startups and SMBs save money on the best software. Accelerators and incubators have perks programs. Why should it be limited to them? Why can’t all entrepreneurs benefit from those perks when launching a business in their bedroom, living room, kitchen? The idea of Secret was born.