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Javier started Decoralino in 2020. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Decoralino?
We both have more than 20 years of experience working in different industries (Javier in technology and marketing and Daniel in tourism) but since we were 20 years old we have undertaken several projects together.
The idea came from Daniel's interest in air plants and Javier's desire to try how to build an eCommerce from scratch. The original idea was to sell only plants but we saw that it was difficult to differentiate ourselves and that's when we decided to sell something more exclusive and elaborate.
Execute, execute, execute, based on a plan, but execute and iterate fast.
Neither of us had previous experience in setting up an eCommerce but we are very used to the Internet world, online marketing, and No Code technologies so we were able to test the idea quickly with very little investment and a few weeks of work on the product and the technology part.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater