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James started Flaming Licks in 2015. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Flaming Licks?
Our journey started back in 2014 when James decided to make his own piri-piri sauce to gift to friends and family members as a Christmas present. His sauce didn’t quite go to plan, but we gifted them anyways, and everybody loved it. From that, Sidekick sauce was born in 2015, selling at UK chili festivals and to a few retailers.
Not happy with just making sauces, we opened a chili shop in James’ hometown, Wimborne in Dorset, and then shortly after acquired the first hot sauce subscription box in the UK (named Lick My Dip at the time). The love for discovering new hot sauces in the UK and finding out about new amazing producers is what made us jump at the opportunity to take it on.
With no experience in running a subscription service, we learned on the job and researched profusely what systems to use, how to pack and everything else involved in running a subscription business.
Having had launched Sidekick sauces the year before helped as we already knew a few producers who we would end up working with over the years. After a year or so we decided to focus our strategy around the subscription business and its community and pulled out from wholesaling.
Today, James still has his day job as a Financial Consultant however curates the monthly boxes, meanwhile, Erika runs the day to day operations and marketing along with a small team at our physical shop in Dorset.