Jake Jorgovan


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Jake Jorgovan is an American entrepreneur. Jake started Content Allies in 2018.[1]

Jake Jorgovan,  of Content AlliesJake Jorgovan, of Content Allies

Company

Content Allies

Career

Early Career

No early career info added yet...

Content Allies

Jake started Content Allies in 2018. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Content Allies?

This isn’t my first business, in a previous post I wrote about the journey of building up Lead Cookie. Before Lead Cookie I did a lot of consulting around sales and business development.

I’ve also built up my personal brand for years at Jake-Jorgovan.com where I hosted a podcast called “Working Without Pants”. The show has over 200+ episodes and I used the show heavily for networking with other influencers and strategic partners.

At one point, I realized that over 68% of Lead Cookie’s revenue was directly attributable back to my podcast and the relationships I built there. This showed me just how powerful podcasting was as a marketing channel.

After years of using a podcast to grow my own business, I decided it was time to start a business focused on podcasting.

Get the right people on the boat, and the wrong people off. Whenever I have had the wrong people on the team, they were toxic and hurt the potential of the business.

Yet, in reality, I actually went through about 3-4 pivots in Content Allies before I landed on the podcasting niche.

I knew I wanted to do something with content marketing, but it took a lot of failed attempts before I landed on podcasting.

First, we did Linkedin content as a service.

Then we did ghostwrite as a service.

Then we tried to be a generalist content marketing agency.

And eventually, we realized podcasts were the perfect fit for us and our best clients.

Fortunately, I had built Lead Cookie to a stable place when I started Content Allies so I was able to focus a majority of my efforts on Content Allies while Lead Cookie ran without me. This enabled me to bootstrap Content Allies and hire a support team from day one as we launched the business.

Source [1]

References

Contributors

Contributors to this article:

  • Pat Walls, Founder @ Starter Story
  • Wiki Updater