Jake Jorgovan


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Jake Jorgovan is an American entrepreneur. Jake started Lead Cookie in 2017.[1]

Jake Jorgovan, founder of Lead CookieJake Jorgovan, founder of Lead Cookie

Company

Lead Cookie

Twitter

@JakeJorgovan

Instagram

@jakejorgovan (601 followers)

Career

Early Career

No early career info added yet...

Lead Cookie

Jake started Lead Cookie in 2017. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Lead Cookie?

I haven’t had a real job since I was 19 years old.

My early days of entrepreneurship involved a home recording studio that evolved into a media production agency. I built up an agency with a partner at a young age and worked with Fortune 500 clients and A-List touring artists. This was my first “real company”.

After I left the agency, I moved onto freelancing for about 4-5 years while traveling the world, but eventually, I decided that I was ready to “start a real company again”.

When I set out to start Lead Cookie I brainstormed a bunch of business ideas on paper, and one of them was “Linkedin Marketing Agency”.

At the time, I researched around and there were only about 7 companies in the market focused on Linkedin at that time. It was an untapped well of opportunity.

Today, there are thousands.

To kick this idea off, I did some market research for about two weeks and began working with my business advisor Alex McClafferty.

I threw up a quick and dirty landing page and then started pitching the service to past consulting and freelancing clients.

Within the first 2 weeks, I had closed $12k of MRR by selling to people within my existing network. That was rapid validation that I had something that was working!

While this sounds like an overnight success, there is more to the story. I had been freelancing as an “outbound consultant” for the past 3 years. I had been running cold email and outreach campaigns to set appointments for companies. I had just been doing this on a very personalized and consultative basis.

Lead Cookie was simply productization of the services I had already been offering.

Also, when I launched this I was still consulting. So I was balancing old consulting clients with the launch and build of this new company. It was a lot to balance at the time but enabled me to reinvest more in the short term as opposed to riding my whole income on this venture.

Source [1]

References

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