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Jake started Lead Cookie in 2017. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Lead Cookie?
I haven’t had a real job since I was 19 years old.
My early days of entrepreneurship involved a home recording studio that evolved into a media production agency. I built up an agency with a partner at a young age and worked with Fortune 500 clients and A-List touring artists. This was my first “real company”.
After I left the agency, I moved onto freelancing for about 4-5 years while traveling the world, but eventually, I decided that I was ready to “start a real company again”.
When I set out to start Lead Cookie I brainstormed a bunch of business ideas on paper, and one of them was “Linkedin Marketing Agency”.
At the time, I researched around and there were only about 7 companies in the market focused on Linkedin at that time. It was an untapped well of opportunity.
Today, there are thousands.
To kick this idea off, I did some market research for about two weeks and began working with my business advisor Alex McClafferty.
I threw up a quick and dirty landing page and then started pitching the service to past consulting and freelancing clients.
Within the first 2 weeks, I had closed $12k of MRR by selling to people within my existing network. That was rapid validation that I had something that was working!
While this sounds like an overnight success, there is more to the story. I had been freelancing as an “outbound consultant” for the past 3 years. I had been running cold email and outreach campaigns to set appointments for companies. I had just been doing this on a very personalized and consultative basis.
Lead Cookie was simply productization of the services I had already been offering.
Also, when I launched this I was still consulting. So I was balancing old consulting clients with the launch and build of this new company. It was a lot to balance at the time but enabled me to reinvest more in the short term as opposed to riding my whole income on this venture.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater