Hailey Brooke McFadden
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Power Move Marketing
Hailey started Power Move Marketing in 2020. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Power Move Marketing?
I have a pretty decently sized personal following on IG from being a college volleyball player and a short stint as a sideline reporter for ACCN/ ESPN. Companies began reaching out to me asking me to post and I told one company no because their IG and website weren’t very professional and it would do him a disservice because even if I got the traffic there I knew it wouldn’t convert.
> Give people recognition and praise for a job well done, even if your co-founder or employee is a friend or spouse… don’t forget they need a little love too!
So he said, “why don’t you run it then?”. I ended up running his socials, doing all his emails, working with suppliers to make new products, creating an ambassador program, editing the website, customer service, and more! Once I posted about my success with this company, more and more companies began reaching out for help! Most companies already had several marketing teams on when I would come on and my ads and other work always outperformed theirs. I realized I brought something the other companies couldn’t- cohesiveness with email, socials, ads, etc.
There was no other “one-stop” shop! I was a lot to balance while being a full-time student, so I was excited to go full-time once I graduated. I knew I wanted to get into marketing over broadcasting once I graduated. Honestly, the treatment of women in sports broadcasting as a whole is not super great and so when I started PMM it was really important to me to empower women. I have hired one other full-time female employee, a few part-time female employees, and a few female interns already!