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Indianapolis, Indiana, USA
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Greg started Continuum Games in 2006. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Continuum Games?
I always loved traditional games. Looked forward to playing games with my family at Christmas time. I was always the one who would figure out how to play and teach everyone else. I started making modifications to games to make them more interesting, better. Was working a corporate job and starting a family, but wanted to do something I was passionate about.
To this day, two of our strongest marketing efforts are producing a high-quality print catalog and attending key trade shows.
As a side project, I searched for factories in China who could make our game. Learned how to import. Found designers who could help with the artwork. Saved up money to fund things and launched Discombobulation. However, launching a good game was the easy part. The marketing was the hard part.
I couldn’t get sales reps to work for me with one product. I couldn’t sustain myself on one game alone, so I went to work to expand as quickly as possible. I did this by acting as a distributor of games and toys that were made by other small or first-time inventors like me. This helped me build a full line up and put in place a strong sales team by my second year. Now, when we launch new products, we know we have a strong sales and marketing team behind it to help make sure it is successful.
Contributors to this article:
- Pat Walls, Founder @ Starter Story