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Innovations and More Ltd
George started Innovations and More Ltd in 2018. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Innovations and More Ltd?
I work in a demanding job and this started as a side hustle. In 2018, I was inspired by a video of a simple everyday product idea that a company had commercialized to great success. I considered the possibility of using my design acumen.
About 10 years back, I had designed about 8 products none of which came to fruition due to high prototype and patent costs. However, in 2018, I resurrected an idea for a product, a Urine Deflector. This has now come to be known as UStop Pee Stopper. I had conceptualized this some years back from observation of a rampant problem. The problem it solves is to stop the spillage of urine through the gap under the toilet seat when one sits on the commode to relieve oneself. The product is unique in that it is a universal fit single piece product. It requires no assembly and is easily washable.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater