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Geoff started Huckabuy in 2015. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Huckabuy?
I come from an e-commerce background, I was the SVP of Marketing at Overstock. When I arrived in 2005, Overstock was a lot smaller and it wasn’t a home and garden company like it is today. My team drove crazy growth using SEO tactics. We took the SEO channel from a very small channel to a very big channel — hundreds of millions. The company became a home and garden company because of keyword research — we realized there was a gap in the online market and moved into that space.
Since our launch, we have been very product-driven. We had a product that was exciting to a lot of people because it was unique and moved the needle for them.
I took what I learned from being on the front lines of SEO over at Overstock, and decided I wanted to apply it to my own business, Huckabuy. I think the industry of SEO is kind of broken. There are plenty of agencies and consultants that are giving advice and telling you what to do, but a lot of these folks don’t have a track record of driving results through the roof. So, I just saw something kind of missing in the market where people were being sold a lot of snake oil, and not getting what they wanted from the industry. We’re here to try to fix that with our software.
The company name is sort of a funny story. Huckabuy is the nickname of my nephew, Huck. His mom often calls him Huckabuy and one day a light bulb just turned on in my head and I thought “That’s the perfect name for my company.”
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater