This article is a part of our encyclopedia, and is editable by you. Edit ➜
No early career info added yet...
Gary started Fragrancebuy Canada in 2013. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Fragrancebuy Canada?
Having a background in Business and a Bachelor’s degree from the University of Toronto, I’ve always had a passion for identifying opportunities and filling voids. Whether it was problem solving, negotiating a contract or simply brainstorming new ideas for upcoming programs and initiatives, I always have viewed life as a series of opportunities waiting to be taken. When I graduated, a saw a huge burst in the concept of warehouse sales and an equivalent explosion in online shopping. That got me thinking of ways to capture an untapped market ...
Customers love low prices online, but what if we coupled low prices with an online shopping experience that was satisfying, memorable and praiseworthy? We started what is now the most trusted online fragrance store in Canada with an aim to answer this fundamental question.
We began with the basic Five P marketing analysis, which in business terms we refer to as product, price, people, place and promotion. We had the product since fragrance wholesale was the crux of our business, and we had great prices due to the extensive network of partners we had developed over 18 years in the industry. We then proceeded with an action plan of adding value at every stage in a customer’s purchasing experience. Promoting our products through several fun social media initiatives and offering an unparalleled customer service experience are all value-added measures that now form the crux of our company’s success in the online ecommerce world.
From the moment they find a rare fragrance, to the moment its unboxed & shared with family and friends, our customers can now feel the unique retail experience through an e-commerce platform.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater