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Ferenc started HTMLG in 2015. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on HTMLG?
I graduated as an automation engineer but somehow I ended up making websites because I find that the easiest way to remain independent and to build a passive income empire.
Soon after graduation in 2012, I was working at an internet marketing agency managing client’s websites. Our clients used to send Word documents to publish new articles on their sites and it was my job to convert them to HTML. You can’t just copy-paste the contents of a Word document and publish it on the web because you’ll end up with a very messy code.
I needed a proper tool to automate Word to HTML conversions and cleaning so I made a basic program to process the documents according to my needs.
I uploaded my converter to an irrelevant domain so I could access it anywhere. Google picked it up and its traffic started to increase slowly without making any promotion. When it reached 100 daily visitors I thought that it was time to publish it on a separate domain. I gave my tool a facelift and launched it in 2014 on HTML-Cleaner.com.
Soon it started to rank first in Google for “HTML cleaner”. I didn’t monetize my site yet, it was just a pure joy to watch the traffic graph increase constantly. And of course, I was happy to have a tool that I can finally use to convert those Word documents.
I saw the potential of the tool and I wanted to target the more competitive “HTML editor” search term so I registered new domains. I published similar tools that have been competing with each other for the same keywords.
I’ve got only positive feedback and the traffic has been growing so I installed Google Ads to monetize the sites. Next, I started thinking about building a PRO version and selling HTML editor licenses.
I’ve always kept an eye on expired domains and I’ve stumbled upon a great domain name: HTMLG.com. This was the only available 5-letter .com domain that started with HTML so I grabbed it for this project.
In 2015 I launched my premium HTML editor with the free demo being limited to 300 words. My other free HTML editor sites are also recommending to subscribe for a pro license at HTMLG. Since then I sold thousands of licenses and even I use them almost every day.
I use the same strategy to build self-sustaining websites that don’t require too much maintenance.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater