Evan and Jackie Streusand
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Evan started Highway Robery in 2016. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Highway Robery?
We are Jackie and Evan Streusand - a married couple, living in Austin, Texas. (When not robe-ing) Jackie works as an interior designer for SLIC Design. Evan has owned and operated a sustainable women’s shoe brand called Fortress of Inca since 2010. Highway Robery was the inevitable outcome of our combined powers - Jackie (design + production) and Evan (business development + marketing).
Early in the summer of 2016 we took a road trip out to west Texas and spent a few days taking scenic drives and lounging around. There were a pair of colorful robes in the place that we were staying and naturally, we put them on. For the better part of the next few days they didn't really come off. We ate in them, we drank in them, we yada yada'd in them, and we slept in them. We had a great time and eventually we came back home to Austin.
> That first $7,000 is all we have ever put into the business. We have grown it organically since then. As they say, slow and steady wins the race.
Over the next few months, the robes stayed fairly present in our minds, and one day while driving to Houston to see our families we had a rare moment of clarity. We should make robes. Who doesn't love sitting around in a robe? It feels f**king great. You feel relaxed. You feel at home.
Inspired by the robes we wore on our trip, we decided to start making our own. On our road/robe trip we fleshed out the idea for what the brand would be. We wanted this to be fun and different. Lots of puns. Lots of color. Lots of silliness. We also did a bit of preliminary research to make sure there wasn’t anyone else already doing a similar thing. Much to our surprise - this really didn’t exist in the way that we envisioned it.
This was one of those things we just knew would work, so our only real validation was our own instinct that this was going to be attractive to people out there.
Contributors to this article:
- Pat Walls, Founder of Starter Story
- Wiki Updater