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Eva started Eva Gutierrez in . They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Eva Gutierrez?
Five years ago I was really lost and confused about what career path to pursue. I had graduated from college with a degree in Biology in hopes of becoming a doctor. I quickly found out that I didn’t want to spend my life working in an office or having to see as many patients as I could fit into my schedule to make back my medical school expenses. At the end of my senior year, I started to watch blogging really start to take off and was immediately interested—this was an entirely new career path we hadn’t see before and something about it made me want to learn more. I figured out how to use WordPress and made a free account to start something like a food blog. I published a few articles and just wrote about what I was eating and why I was so focused on eating nutritious foods over others.
After stumbling upon a writer’s Instagram profile with the bio, “Contributing Writer at EliteDaily”—I Googled, “How to be a contributing writer at EliteDaily” and sent in my application. They accepted me (to be fair, I think they were accepting everyone at this time) and I wrote a few articles for them. That was my first taste of the writing life, unpaid work that could get views if it struck the right chord with their audience. Those articles are still online today haha. But, because this was so new into the blogging world and I had absolutely no idea how to monetize or figure any of this out on my own, I didn’t take the opportunity too seriously. I assumed I’d need a “regular” job and soon stopped writing for EliteDaily.
After I graduated, I decided that I would take a break from applying to jobs I didn’t want and instead obligated myself to do something I loved every day with the hope of stumbling upon my passion and purpose. While it seems obvious now that I wanted to be a writer, at the time I was still pretty lost and confused. I didn’t know any successful internet writers and I wasn’t confident enough to ask people for help, guidance, or advice. But, a few weeks into obligating myself to do something that I loved every day, I started writing again.
I finally Googled, “How to make money online as a writer” and found Upwork. I say finally because I could have been doing this all along—reaching a roadblock in my career and finding my way around it with free answers online. This is now a skillset I cherish. I’ll figure out anything I need to as long as I have access to Google and the time to sit and sift through all the content to figure out the answer I’m looking for.
Once I found Upwork, I created a profile and started taking on my first freelancing clients. My first job was writing product descriptions for a boutique clothing store and I ended up making $4 an hour. I just kept taking on smaller jobs, without any strategy to make a steady income and started to grow my resume. My initial jobs were low-paying and really unexciting for what I like to write about.
I spent time writing landing pages for trucking websites and moving companies and honestly taking on every single writing job that accepted me. I was on Upwork for about 1.5 years before I finally outgrew the platform and had enough of a resume to start pitching clients I wanted to work with. I could have made this transition faster if I hadn’t been backpacking the world at the same time—since I didn’t have 40 hours a week to spend on my business a lot of this process took a lot longer for me than it would somebody who was focused and not traveling to a new city every week (rookie mistake).
My writing business really started to take off when I stopped traveling and put my full focus into it. I moved to Los Angeles at the end of 2018 and decided that for the next few years, my #1 focus was going to be to create a steady income for myself from freelance writing. And...it totally worked.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater