Eric Morton


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Eric Morton is an American entrepreneur. Eric started Cuff Style in 2019 and is based in Wilmington, Massachusetts.[1]

Eric Morton,  of Cuff StyleEric Morton, of Cuff Style

Company

Cuff Style

Career

Early Career

No early career info added yet...

Cuff Style

Eric started Cuff Style in 2019. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Cuff Style?

Cuffstyle LLC was founded by myself, Jason, Chris, and Carl.

Carl came up with the original concept while trying to solve a very simple problem he was having. He loved playing acoustic guitar, but shirt sleeves always seemed to get in the way while he was strumming. He would typically fold his shirt cuff up just enough to keep it out of the way, but the cuff would constantly fall back down while he was playing. He wanted a way to keep the cuff held back, and he thought cufflinks would do the trick. Unfortunately, he didn’t own any French cuff shirts, so he started to improvise, and thus the idea was born.

All in all, we believe the key to success in business is not being skilled in any specific technical area, but rather being skilled at networking, managing, and motivating people.

He came to Jason, Chris, and me with the idea and we immediately saw the potential. At the time, Jason, Chris and I were in the beginning stages of building a leather goods brand, American Bench Craft, which we still own and operate today.

Jason’s experience is in product design, manufacturing, and supply chain management, Chris’ experience is in eCommerce sales, search engine optimization, and marketing, and my experience is in sales, business management, and data analysis. Carl, the original inventor has an extensive background in product design and owns several patents for innovative technology across a wide range of industries.

We told Carl, we definitely wanted to explore Cuff Adapters a bit further, but we would need to do it on the side because we were still in the throes of growing our leather goods brand. So, over the next couple of years, we refined the product, received the utility patent, designed packaging, and set up a manufacturing/supply chain. We then began testing the market in 2019 with direct to consumer sales on Amazon and sold over 2,000 packs receiving 100+ reviews with a 4.6/5 star rating.

how-we-invented-a-10k-month-innovative-cuff-adapters

Source [1]

References

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