Emma Rose Cohen


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Emma Rose Cohen is an American entrepreneur. Emma started Final Straw in 2018 and is based in Santa Fe.[1]

Emma Rose Cohen, founder of Final StrawEmma Rose Cohen, founder of Final Straw

Company

Final Straw

Instagram

@EmmaSirena (41.2K followers)

Career

Early Career

No early career info added yet...

Final Straw

Emma started Final Straw in 2018. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Final Straw?

As a child, I’d roam the neighborhood where I grew up, collecting fruit from neighbors’ trees. When I was seven years old, I set up shop at a local farmers market to sell the fruit that otherwise would have been doomed to a perilous, rotting existence.

> FinalStraw was born after a voracious Amazon search for a reusable, travel-friendly straw. There was nothing. Zip. Zilch. Nada. We saw the huge gap in the market for fun, innovative items that replace single-use plastic straws. So, we decided to go for it.

Two decades and several business ventures later, I found my passion in sustainability. In October of 2017, the stars aligned and I was introduced to my former co-founder. A mutual friend told him to give me a call because he had a concept for a portable, reusable straw, and thought I might be able to help. After all, my friends do refer to me as the “straw lady.”

At this point, Seattle was just months away from implementing a straw ban. I saw the opportunity to work on this project as a great reason to quit my job at the lab (though my mom begged me not to) and work on something where I could express myself creatively.

FinalStraw was born after a voracious Amazon search for a reusable, travel-friendly straw. There was nothing. Zip. Zilch. Nada. We saw the huge gap in the market for fun, innovative items that replace single-use plastic straws. So, we decided to go for it.

Source [1]

References