Emilie Casseday

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Emilie Casseday is an American entrepreneur. Emilie started Blush Boutique Co in 2017 and is based in Greeley.[1]

Emilie Casseday, founder of Blush Boutique CoEmilie Casseday, founder of Blush Boutique Co


Blush Boutique Co


@BlushBoutiqueCo (3.3K followers)


Early Career

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Blush Boutique Co

Emilie started Blush Boutique Co in 2017. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Blush Boutique Co?

For as long as I have had a dream for my life, the one and only constant one were to own a shop. This idea seemed so unattainable but it stood there, in the back of my mind, quiet but from time to time it would push it’s way up into the forefront of my mind. I have always loved the idea of self-employment and doing something creative while being a part of my community was so attractive to me. Owning a shop seemed like the perfect marriage of the two ideas.

I decided it was only going to be a dream. One that I hold dear but would let slip away in the midst of adulthood. It wasn’t until a road trip a few years ago where my dad asked out of the blue if I still wanted to open a store. It really took me about 2 seconds to answer YES, followed by inner panic. Yes, I will always want to open a store but how, when? It just never seemed possible. I decided that if I didn’t pursue this dream, this ache inside of my chest, that I would regret it for the rest of my life. I was tired of seeing everyone else do what they loved while I sat on the sidelines.

After a few setbacks, having a child, and finally quitting my actual day job, I received a text message from a friend who wanted a logo designed. I had experience in marketing, graphic design and photography so she asked if I could design her a logo for a clothing boutique. I immediately knew that it was now or never and asked if she wanted to grab a coffee. We sat for about three hours hashing out every detail we could think of and with a game plan in mind, Blush Boutique Co was created. I designed the logo, registered us for an LLC and Tax ID, found a CPA, created our social media platforms, and mapped out the layout for the shop in my basement. Neither one of us has any business background or education but we went for it anyway. It wasn’t glamorous, it wasn’t perfect, but it was a start.


Source [1]



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