Elgin E. Mones, Esq.
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Infinite Elgintensity Gym Apparel
Elgin started Infinite Elgintensity Gym Apparel in 2014. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Infinite Elgintensity Gym Apparel?
I decided to capitalize on my newfound YouTube popularity by selling workout clothes to my fanbase of lifters and other fitness enthusiasts. I was working full-time as an attorney, so I needed someone to print apparel and fulfill the orders for me. Law school barely prepares lawyers for law practice, let alone the clothing business, so I asked a fellow Youtuber how he got started. He got me in touch with the owner of an established fitness apparel brand for production and fulfillment, and they both taught me how to run the business, from setting up my Shopify store to streamlining order fulfillment.
> If your competitors beat you to an idea, think of a complementary one that won’t get you into legal trouble.
Most of my apparel designs complement my YouTube content. For example, my “ZERO” design is based on a 2012 video in which I chanted “ZERO" to mock a crossfitter for cheating his reps during a pull-up record attempt. I’m a well-known opponent of the fat acceptance movement, so I made the “Plus-Size Model” to suggest that chubby dogs like pugs are the only ones deserving of that title. By basing shirt logos on my own content, I make money on that content twice: first from ad revenue, and again from apparel sales.
I also get ideas from video games, which I and many other weightlifters enjoy playing. One of my most popular designs mashes up the three power lifts--the bench press, squat, and deadlift--with the pieces of the TriForce from the Zelda games. Another is the word “GAINS” in the style of the Sega logo, which frames gym records as a kind of in-game high score.
I have no formal artistic training, but I have created many of my best-selling designs personally If a drawing is beyond my very limited skill set, then I hire designers from my fan base to make my ideas come to life. I validate ideas by running them by my friends, who are brutally honest with me. If they think a design sucks, then I scrap it. Yes, men have no place in my organization.