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Eldar started Growave in 2019. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Growave?
At first, when we built ThinkLab, it was a successful, profitable, and growing company. However, it was very limited in its niche, and there were a lot of boundaries for us to grow. The project was a success, but after that comes boredom, and we knew what happens in a month or even a year. It was the right time to develop a new product that would be different from what we were doing then. We wanted to know how far we can go and how much we can grow with a new product.
Our team was interested in getting into a dynamic market with no boundaries of how big we can grow. We were researching how we can create something significant and valuable for the e-commerce market. At the same time, we had a fear that our new project might fail because we didn’t have any experience in creating a product for an e-commerce platform.
Also, in Kyrgyzstan, we had little information about developing products for e-commerce, and there was no prior experience in other companies. We had to gather information from different sources and had no one to reach out to in our country.
We started from huge steps and gathered a small team to start working on the product concept and coding, which is not advisable when developing a product. Our team was very comfortable for a while because we depended on profits from ThinkLab as it was a profitable company at that time.
For over six months, we were comfortably sitting in our homes without communicating with potential clients. Our launch was significantly delayed due to the lack of experience and understanding of this market. This resulted in removing many features in a final product as they ended up not relevant for e-commerce merchants.
Contributors to this article:
- Pat Walls, Founder @ Starter Story