Drs. Travis and Jenna Zigler
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Drs. started Eye Love in 2015. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Eye Love?
We’re both optometrists, so eyes are our life. They’re what we know best and what we love. Five years ago, we had started two optometry practices and ran into boredom while in between patients. We started looking at the products we sold in our practices and wondering, “Why can’t we make these into our own brand?”
Around the same time, we were selling a prescription hypochlorous acid product that suddenly jumped in price from $30 per month to $300. Our patients were frustrated, and so were we.
That’s how the company was born. By looking at all of those products - sunglasses, eye masks, omega-3 supplements, and eyelid cleansers - we quickly realized that there wasn’t a reason why we couldn’t come out with our own. So we did, and we made them better and more affordable than anything we sold at the time.
Validation of whether our products worked or not was easy. We simply started selling them to our patients in the office, while also selling them online. Patients were incredibly happy that they were getting affordable, effective products, and they were delighted to support our company.
While we were doing well as optometrists, and only wanted to make a little extra to afford our mission trips, we soon realized we were in for a much bigger mission. As reviews started to roll in, and the prevalence of dry eye disease began to expand, there became more and more demand for what we were offering.
> We sold our first 100 units in 5 days using Amazon advertising. This was enough proof of concept for us to go all in and invest $20,000.