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Dominic started dogecore in 2017. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on dogecore?
We’ve been a part of the online dog shitposting societies for decades. We had an AHA moment when we looked into print on demand suppliers and published our first shirt, which for some reason sold. See the image below of the original T-shirt on another T-shirt for meta individuals -
It was clear once we had perfected some better T-shirt ideas that we were onto a small business with an already established consumer base. Our previous experience of photoshopping dogs to be riding tiny cars came in extremely handy.
All shirt idea’s get reviewed by both directors who make amendments until a final design decision is decided. Should a shirt fail to sell we usually archive it - As they are made to order we have zero risks with our designs other than deep shame. This was extremely handy at the time as we were both poor. One of us was working in an adult shop selling sex toys and the other was working in the basement of a mall repairing phones that had cola damage.
Contributors to this article:
- Pat Walls, Founder @ Starter Story