Dominic Irons


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Dominic Irons is a British entrepreneur. Dominic started Ferrotype Ltd in 2019 and is based in London.[1]

Dominic Irons, founder of Ferrotype LtdDominic Irons, founder of Ferrotype Ltd

Company

Ferrotype Ltd

Career

Early Career

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Ferrotype Ltd

Dominic started Ferrotype Ltd in 2019. They detail the beginnings of their company in their Starter Story interview: [1]

Q: How did you get started on Ferrotype Ltd?

Ferrotype is a new company but we have been working in this industry for over 20 years. Previously we ran a company called Bureau but this was forced to close at the beginning of 2019. However, fate took an unexpected turn when we were asked to start again by one of our suppliers who realized that they would lose our business. With a ready-made order file (we were able to purchase the assets of the old company back) this meant we could hit the ground running with a solid set of inquiries, plus a client list that we had established over the years. In most cases the order file we launched with was for clients we knew from before, and it was simply a case of putting a new operation in place to allow us to fulfill those orders.

That is not to say that it was plain sailing - any disruption will cause lost sales and we did lose some customers as a result, but the overall response was one of the people wanting to continue working as there was a good relationship between us and them.

The background to the previous company Bureau is that we set up a retail shop in London’s West End back in 1995 selling quality stationery that wasn’t available in the UK at the time. Very quickly this shop acquired a name for itself, and we had business customers who would ask for bulk orders of our stationery, with their logo printed on it. And so our branded stationery business was born. At Bureau, this was always business on the side, as our focus was on running a shop. Now with Ferrotype, we are quite happy to not be involved in retail, and we can focus on branded stationery for business clients instead.

As mentioned, premium stationery is in demand despite technology, and there is an argument that we seek out analog solutions to our lives as an antidote to technology. We need that balance. Our clients typically want the notebooks for two main reasons - either as a gift to give their customers or to give staff. The former involves getting the balance right between it conveying the right message and the customer wanting to keep the book and use it (if done right then your notebook will be used every day by that customer - that’s a powerful reminder). The latter use, giving it out internally, means the product serves more of a productivity and efficiency purpose, knowing that pen and paper will encourage better ways of working.

how-we-started-a-30k-month-business-selling-branded-corporate-stationeries

Source [1]

References