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Dinesh started RecurPost in 2016. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on RecurPost?
I was groomed to be a research scientist. I spent a few years doing that. However, I come from a business family and that had a strong influence on me. I loved the idea of creating products that benefit others. I loved the idea of creating jobs. I could do this only if I started something of my own.
My training as a research scientist, i.e. my Ph.D. in Computer Science, helped me get into software development. Atlanta was a big city and there were always events that exposed me to entrepreneurship. I knew it was for me and that is how I got into startups.
The day I walked the stage to my Ph.D. degree was the same day I moved to India. I started a company that helped people with great ideas to launch those ideas. Instead of becoming an offshore outsourcing company, we came in as technical partners who took equity in the final product. We built a number of products under this model.
There was a web-based clone of Slack called MindStack, but we could not get users. Another product helped users find games of Cricket (like baseball but more popular than Soccer in many parts of the world) being played around you. The idea was that by finding people in your city, you can make new friends even if your work moved you to a different city. Again, we failed to find users. We also created a suite of tools for SEO, but that did not work well either.
Our first tool in social media management was a comprehensive marketing tool. It had end-to-end automation for any social media marketer. However, we ended up building so many features in it that it simply became overwhelming for users.
This is when we decided we had to create a simpler product if we wanted users to adopt it. We pivoted that tool to only do one thing, which was repeating schedules, and we went with it. People really loved the simplicity this time and we were in business.
Contributors to this article:
- Pat Walls, Founder @ Starter Story
- Wiki Updater