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Diego started Markeko in 2017. They detail the beginnings of their company in their Starter Story interview: 
Q: How did you get started on Markeko?
“You’ve been kicked out of the group!”
I was surprised… but also it was the time I knew I had to do something about it!
Facebook announced that they were launching their Facebook Blueprint Certifications for the public back in 2017. I thought it was a good idea to get certified as I was working in the digital marketing space but couldn’t really find content or helpful guides.
There was really no big plan or idea when I first started Markeko. I stumbled upon a problem when I first took the exam and realized more and more people were going through the same.
It really started with a comment on a digital marketing Facebook group.
I was a member of the Digital Marketer group and wrote a post as I had just passed the first Blueprint Exam. I got really good feedback and a lot of comments from others who were looking into taking the Facebook Blueprint Certification Exams.
I ultimately got kicked out of the group as the free study guide had links to the website I had just built; however, it was a great way to validate my product and idea without spending money on it!